Combisafe

A comprehensive design and rebuild of seven country-specific websites that are not only built in local languages, but also reflect product range and service package differences in each local market.

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The Challenge

Protective equipment manufacturer Combisafe (part of Honeywell) tasked Rare with the re-design and build of its European websites. Combisafe operates a network of seven country-specific websites that are not only built in local languages, but also reflect product range and service package differences in each local market.

The Strategy

Rare undertook a comprehensive rebuild of the websites, starting with a detailed UX review which led to a vastly improved site structure to enable users to get quickly to their desired information.

The technical platform was also reviewed, to address previous stability issues, and search engine performance was greatly enhanced following a detailed audit and implementation of targeted improvements.

The Result

Since the launch of all seven sites, Combisafe has experienced improvement across many performance metrics, including web traffic and enquiry volumes, search presence, website uptime and positive customer feedback.

The fresh design of the sites has been well-received by Combisafe customers, who are now able to browse the site more easily, and quickly find what they are looking for through enhanced navigation.

The Combisafe team in each local market is able to add content quickly and easily via the bespoke CMS that Rare developed for the project.

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