When I first came to Rare, almost three years ago, it was somewhat different to what I was used to. Now I feel like I’m part of the furniture.
Having been a part of various in-house marketing teams in multiple industries, my move to Rare was a bit of a shock to the system. When you are an in-house marketer, you have one sole company to shout about; when you go agency side, your client base stretches across numerous businesses (and industries), so it definitely keeps you on your toes.
Learning how to switch between numerous business quickly teaches you how to prioritise the most pressing things on your ‘to do’ list, and teaches you just how broad the marketing arena truly is. There’s always an opportunity to learn something new, and make sure you’re keeping up with the latest trends to get the best results. You also learn that every company is unique (rare , if you will), and after a while you learn that one marketing ‘cap’ doesn’t fit all. Being a good marketing agency professional is about starting with a clean slate on each and every project and understanding the end goal- start with that first and work backwards to get the most effective campaigns.
The best thing about working at a marketing agency is the variety of work. Given you are working on multiple client accounts all at once, every project, day (and hour in some cases) is different. This essentially keeps things fresh. After all ‘variety is the spice of life’, so it’d be a shame not to live up to that!
Agency life also differs from in-house marketing life. I have never worked anywhere as rare as Rare. Agency life is far more ‘casual’ than the more formal corporate marketing department... I first learned how casual Rare was when I started to see people walking round the office with no shoes on (yes, no shoes) .This definitely took the old ‘dress-down Fridays’ to a whole new level. Here at Rare the whole ‘suited and booted’ style is not commonplace (unless, of course, we have the pleasure of meeting our clients for which we make an exception!). Agency side, there are a lot more ‘quirky individuals’ that aim to stand out from the crowd rather than blend into it, but I suppose that’s what you would expect from a creative marketing agency. Uniqueness. A good mix of individuals, styles and personalities makes for a more creative environment.
Being part of a family-run business (we have 24 employees) means you actually get to know people on a personal level (and even get on middle name terms). This is completely different (and better, in my opinion) to being in a large corporate business where you’re not even sure of the IT person’s name when your computer decides to have a ‘go-slow’ day. Knowing your colleagues, and what they’re good at, also results in more harmonious working. You come to realise what makes them tick (good for when you either do or do not want to make that happen). Essentially we are like one big family here at Rare. A multifunctional family, but still a family. And we even have beer on a Friday afternoon #Winner.