Fresh Thinking.
Outstanding Results.

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We are Rare

An award-winning marketing agency that gets results. We provide strategic marketing, creative design and branding, websites and digital solutions, and customer loyalty schemes. We are based in Sheffield but service clients nationwide.

Many of our clients are manufacturers reaching the construction, renovation and home improvement sectors via merchants, contractors, and installers. But we work in many other industry sectors too.

We have expertise in B2B, B2C and not-for-profit markets. Whatever your marketing needs, Rare can provide the solution.


Whenever we engage with a new client, or start a new project, we first take the time to understand the market context and competitive landscape.

Our strategic approach helps us get to the heart of your challenge and our planning team will figure out how we can best achieve your business and marketing objectives within the available budget.

We can plan your campaigns and sharpen your brand message. Whatever the project we will develop strategies that deliver results.


From branding to literature; direct mail and advertising to web design; our experienced creative design team are skilled in bringing ideas to life.

We use a fresh thinking approach but never lose sight of the business context. Our creative designs will provide brand impact and help you stand out.

Once the creative direction is agreed, our studio and copywriting team will create the final design and artwork and, where relevant, manage print and fulfilment.


Most marketing campaigns will include digital elements and Rare offers a wide range of services including website design and build, e-commerce sites, mobile apps and bespoke software tools.

We also have a dedicated digital marketing team who will take care of everything from search engine optimisation and pay-per-click campaigns to content generation, social media management, email marketing and display advertising.

Our Work

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Blinds Direct Online

E-commerce website, retailing over 100,000 product options and integrated into the client’s order management system to enable real-time order processing into the production system.

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Right Fuelcard

Rare has worked on a number of projects for The Right Fuelcard Company, including a brand review and update and two complex website developments, which included the creation of bespoke software too...

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A comprehensive design and rebuild of seven country-specific websites that are not only built in local languages, but also reflect product range and service package differences in each local market...

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The Ideal Boilers loyalty scheme, Installer Connect, focuses on the recruitment and retention of installers in the highly competitive domestic one-off boiler market. Rare was appointed to overhaul ...

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Cloud Electronics

Cloud audio products are used by blue chip and the Cloud website had to reflect the brand’s worldwide reputation for superb product reliability and performance.

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Rare worked with Reliance, the UK division of a global water controls and plumbing systems brand, to deliver a comprehensive review of their local brand presence and marketing strategy followed by ...

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4D Rubber

When 4D changed owners, Rare was asked to conduct a comprehensive rebrand and to develop new websites, marketing collateral and communications campaigns.

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Rare has provided a number of website development projects and digital marketing services to the employment services division of Interserve (ESG).

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Watts Industries UK

Rare supplies Watts Industries UK with integrated marketing communication services including website developments, marketing literature, promotional initiatives and awareness campaigns.

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Refresh Glass

Having successfully launched the Refresh brand into the emerging conservatory roof replacement market in 2013, Rare was asked to refine and enhance the marketing proposition to take advantage of gr...

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Sheffield Business Awards

As two-time winners at the Sheffield Business Awards, Rare decided to put something back into the local business community by becoming the website sponsor for the awards.

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Originally appointed to redevelop the Xtralite website, Rare now acts as the company’s marketing partner, providing a wide range of marketing tools and communications services.

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