University of Leeds
The Challenge
Rare were commissioned to create an internal brand for the University of Leeds Student Counselling Centre, which had to be in keeping with the brand guidelins whilst being flexible enough to have its own personality. We were also appointed to the University of Leeds design framework agreement following a competitive pitch process. As an approved supplier we work directly for faculty marketing managers, academics and central marketing services.
The Solution
Although we face different challenges with each project, we are commonly commissioned to find innovative, creative solutions within the restrictions of the brand identity framework. For the Student Counselling Project we created a distinctive logo, which was rolled out through literature and pull-up display banners, highlighting the services provided by the centre. Our understanding of the University's brand guidelines allow us to develop effective creative solutions within the University's visual identity system.
The Results
Our work examples include leaflets, posters and course materials. Audiences include students, staff and buiensses.
