Rare was asked to develop the brand to reflect the new direction for Varia after they recently expanded to take a new strategic direction, now offer services to B2B businesses, specialising in the retail, financial services, franchises and stadium sports sectors, as well as the third sector. The main objective was to develop individual messaging and tone of voice for each of the five vertical markets, as well as a new brand identity which encompassed the new service offerings.
The logo was refreshed and a suite of marketing support materials were created, specifically designed to support and enhance the sales process. This has included the design and build of HTML email templates, company brochures (which were printed and turned into digital brochures), design and build of new website, personalised landing pages (PURLs), set-up of social media accounts including YouTube and Vimeo channels.
Visit the website at www.variasolutions.com.