Intellitec MV
"Rare Creative Group has contributed to our year on year sales growth by providing expert marketing advice and highly effective creative solutions for more than ten years. We look forward to achieving even better results together in the future." - Duncan Hughes, Sales Director, Intellitec MV
The Client
Intellitec MV is one of the UK's leading trade suppliers of automotive products, including battery monitoring and air pressure systems.
The Problem
Intellitec MV wanted to increase awareness of their comprehensive product range whilst at the same time supporting new product launches.
The Solution
As Intellitec MV has a wide range of different clients and customers they required a versatile set of marketing materials. Rare developed a series of product datasheets, containing details of product benefits alongside product images, and other promotional information. The datasheets are four hole drilled so they can be stored in branded promotional folders. This approach enables the Intellitec MV sales team to personalise product information folders to the specific requirements of each customer. Rare has also developed a corporate website, and more recently, a series of animated presentations to communicate the benefits of new products to prospective customers.
The Creative
Rare has developed a highly recognisable brand for Intellitec MV, which is complemented by a series of sub-brands to accompany new product launches. A distinctive product photography style has been developed by Rare's creative team, and this is used across all marketing materials.
The Results
Rare has successfully delivered highly effective marketing campaigns for Intellitec MV for over ten years. During this time Intellitec MV has become firmly established as one of the leading brands in its sector. Many new products have been successfully launched and the company's profile continues to rise.
