Green Light for Traffic at Rare!
March 2010
Rare Creative Group has continued its ongoing investment in technology with the installation of a new job management system into the agency.
Traffic, by Sohnar, is the market-leading studio and job management system. On our go-live date of 1st April, Trafic will replace a number of our existing systems, freeing the team to spend time on client projects rather than administration.
Traffic will house our customer database, provide contact and document management, manage workloads, schedules and time, and integrate with our accounts system for easy invoicing and purchasing. We have also invested in Traffic's client module, which allows clients to log in and track the status of their jobs through production. This will be deployed in the summer following the initial shakedown period.
We are confident that the Traffic syste will enhance both our productivity and profitability, and allow us to deliver an even better service to clients in 2010 and beyond.



