Bebida Beverage Solutions
"The new Bebida brand has given us the opportunity to evolve the business into different product areas and exciting new markets. We are now enjoying the benefits of making the transition from Cabana to Bebida - a journey that was made under the guidance of Rare" - Michael Wright, Managing Director, Bebida Beverage Solutions
The Client
Cold drinks provider moving into the hot drinks market.
The Challenge
Bebida approached Rare to help them target new markets and promote their hot beverage range.
The Solution
The first phase of the solution was to rebrand Cabana Soft Drinks to incorporate the new hot drinks offering. After conducting branding workshops with the Cabana team, Rare set to work developing a new brand identity for the company. A new trading name and brand identity was born, Bebida Beverage Solutions, giving Cabana the platform to promote both their hot and cold beverage offerings. With the brand established, Rare developed a suite of folder inserts to promote each product group and the service values of the company. The inserts were housed in a folder, and accompanied by a supporting range of stationery and a website. The branding was applied to delivery vehicles, uniforms and signage.
The Creative
As Bebida is Spanish for drink, the creative direction was influenced by the warm colours of the Meditteranean - perfect for a friendly, approachable company. The red and yellow palette of the Bebida brand provided an effective contrast to the silver swoosh of the inserts and folders. The introduction of silver reflected the robust reliability of Bebida's dispense and service offering.
The Results
Bebida has confidently entered the hot beverage market whilst still servicing their long standing customers. Their strong brand identity has helped the sales team convert opportunities, especially in the booming office market.
