Tarmac Trupak
The Client
Part of the Tarmac Group, Trupak is a leading supplier of bagged aggregates for building and decorative applications.
The Challenge
Support Tarmac Trupak with the design and production of packaging and marketing materials as well as to create added-value presentations to support approaches to major customer.
The Solution
In working with Tarmac Trupak for over 6 years, Rare has created a wide range of innovative and creative solutions. These include brochures, exhibition graphics, website design & build, point of sale material, retail planogram displays, retail product packaging and customer presentations.
The Creative
In the days when Trupak was an independent business (Yorkshire Building Supplies), Rare created both corporate and product brand identities as well as applying these to brochures, packaging and POS materials.
Since acquisition by Tarmac the challenge has been to work within the parent company brand but to find an expressive way to convey the brand in a retail environment. We have achieved this with the development of a distinctive but uniform brand look and the incorporation of strong photographic imagery.
The Results
Tarmac Trupak continues to gain share of the bagged aggregates market, backed by a winning customer presentations, eye-catching packaging, a first class suite of marketing literature, and impactful point of sale materials.
