We are Rare :: A different kind of marketing agency

Compass Group

The Client

ESS UK is the Facilities Management division for the Compass Group - the world's foodservice organisation.

The Challenge

Create a winning bid document for ESS for a significant global FM tender for Shell. Coordinate the 12 week project across multiple client business units and blend into an impactful 500 page bid.

The Solution

For this bid Rare appointed a near full time project manager for the duration of the contract. The project coordination orchestrated content from senior personnel across the Compass Group and involved many project meetings and conference calls. All content was collected, collated, and re-written into a cohesive style. A common document design layout was created along with a bespoke folder set to house the final bid and appendices. Finally Rare handled all print and production and delivered the final solution on time and on budget.

The Creative

For this project the ESS house colours were adopted as a background for the folders, coupled with the use of strong imagery and clear typography.Bespoke indices were created to aid navigation through the 500 page document.

The Results

ESS submitted a successful bid, winning 3 of the 4 global contract portions on offer and securing a long term multi-million contract.

Other work

Apart from numerous other bid support projects, some of which have received highly innovative creative treatments, Rare also created and launched a rebrand for ESS UK.

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